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Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
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Access this whitepaper to discover the 3 main funnel points for a successful sales strategy. Read on to find out how to calculate your campaign for success, and how to measure your call center metrics appropriately.
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Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
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This ebook by sales strategy expert Rich Berkman outlines four ways to leverage the unique data insights that interactive sales playbooks provide.
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In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.
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This paper explains how Oracle Business Intelligence (BI) Applications are complete, prebuilt BI solutions that deliver intuitive, role-based intelligence for everyone in an organization - from front line employees to senior management - that enable better decisions, actions, and business processes.
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Is your current customer relationship management (CRM) software negatively impacting your selling potential? Many of the CRM software options today have lost focus on their primary users – sales professionals – and are actually decreasing sales activity. Read on to learn how a call-centric CRM strategy can alleviate this challenge.
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Today, businesses must meet increased customer demands - and need to optimize service, sales, and supply chain management to do so. This resource offers advice for midsize businesses on how to achieve rapid ROI in a customer-focused world, while leveraging social media and mobile channels to better connect with customers.
