EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EBOOK:
This e-book chapter is a guide to geolocation apps—what they are, what they do, and how they can benefit companies and their customers. You'll learn why providing a consumer with the right information at the right time is necessary in today's marketplace and look at the hurdles blocking widespread use of location-based data and analytics.
WHITE PAPER:
Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
CASE STUDY:
This case study tells the story of how one organization was able to improve lead management and business prospects while reducing the sales cycle with a new CRM solution.
WHITE PAPER:
Access this brief case study to find out what solutions exist to ensure the information necessary for successful demand generation. Read on to see how you can pioneer successful lead management.
ANALYST REPORT:
This informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more.
sponsored by Canon Information & Imaging Solutions
VIDEO:
Many savvy sales teams already have easy access to customer data on mobile devices and laptops, but for most companies, printing estimates on-the-go is still a challenge. In this brief video, learn how Forms and Print Services for Salesforce lets you easily create a well-organized estimate that can be previewed or printed to any printer.
EGUIDE:
Inside this expert e-guide, compare the benefits and challenges of moving to Salesforce Analytics Cloud. Plus, discover how 2 companies, Akamai Technologies and Berkshire Hathaway Travel Protection, use Salesforce Analytics Cloud to fix the sales funnel and make more deals.
