EGUIDE:
In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.
RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
WHITE PAPER:
Read this white paper and learn about developments in the B2B infrastructure market, such as key findings and trends, valuable recommendations, what the future landscape holds and more.
EBOOK:
Microservices and other new technologies make modern integration increasingly complex. Learn how to overcome integration problems when merging new and old infrastructures by leveraging APIs, software containers, continuous engineering, and more.
WHITE PAPER:
This resource explores how your business can transform B2B transactional information into valuable insights in near-real-time, enabling you to operate a high-performing value chain without the cost and complexity of maintaining in-house analytics infrastructure.
VIDEO:
Watch this brief video to learn about B2B integration services that provide a lower TCO than in-house B2B technology. With a pay-as-you go service configured for your business, you'll get help managing, onboarding, and supporting your trading partners.
ANALYST BRIEF:
In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).
WHITE PAPER:
This white paper will explain what to look for in a complete integration platform and how to use BI technology in conjunction with BAM tools to achieve zero information latency and self-correcting processes.
WHITE PAPER:
B2B integration technology, offers powerful and complementary tools and services for seamless business integration and meeting the challenges of global collaboration.
WHITE PAPER:
As enterprises find new offerings and better products available to them, and as customer requirements change, there is a move to reassess and improve their processes involving B2B integration. This white paper provides guidance and tools that will help guide B2B teams as they go through their reassessment.
