Apply the power of CRM to build customer loyalty
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Today's technologies assist with more customer relationship management (CRM) tasks than ever before. This tip guide comes straight from Paul R. Timm's book, Technology and Customer Service: Profitable Relationship Building.
Timm hones in on the alignment of business and CRM objectives, and how to utilize today's technologies for enhancing customer satisfaction. Read on to learn:
- CRM automation for aligning business processes with customer strategies in order to increase profits
- Key CRM initiatives for building customer loyalty
- Typical components of a CRM system
- Successful CRM deployment processes
- And much more.