Oracle Research Library

Although many traditional premises-based customer relationship management (CRM) applications promise a significant improvement and increase in sales effectiveness, in reality their strength is only in empowering management with a holistic view of the sales process. This has led companies to replace them with newer on-demand, software-as-a-service (SaaS) applications, but even that isn't enough. Explore the results of this Yankee Group study aimed at determining how on-demand technology can be used to improve sales effectiveness. Gain a deeper understanding of the difference between sales administration and sales effectiveness and the role technology plays in driving revenue.